Unique Tips and Tricks to Promote Your Business on Social Media Channels

Posted by in Social Networking on September 27, 2011

By Pranav Sinha

Social media channels like Facebook or Twitter are effective to take the business to thousands of prospective clients in one go. The business promotion does not end only with creation of account but requires regular follow up to get the desired results. Be it any channel, the secret of making successful advertising lies in making use of some marketing tricks that are unknown to common owners. Here are some very rare to find and unique tricks to be used for following up your twitter account while getting the desired response in return.

1. The basic tip for creating account which could prove as milestone in advertising is choosing the username. This part is neglected by the owner which should be given full care. While registering make use of your full name as username as it develops sort of trust in potential clients. If possible also fill out your profile genuinely mentioning the real facts in the brackets.

2. As the followers are unknown to you, make it a point to click a very good snap in formal cloths and choose a suitable background environment for the same through twitterimage.com. This is the first step towards gathering followers so pay due attention and do appropriately.

3. Make a routine of tweeting and following the people that follow you and yes this is integral part of advertising so construct it beforehand. The ideal value will be hundred followings for followers of well known personalities per day that could be business man, stars, and popular sport people as here you will find most number of followers and you just need to follow them daily. Also make a routine number of tweets you would post on twitter and remember these should not be about your business in the start but about anecdotes, startling news and similar writings.

4. Once the relationship is made with the followers slowly describe about your business when someone shows interest in what you do. If you have a shared or independent portal for your site then simply suggest the site name to them and ask them to visit. If possible allure them to visit the site by giving a sneak peak of what is held inside this should be strong enough to invite them over the site.

5. You should make use of promotional platform developed by twitter itself which is tagged as promoted tweets. Even though it will charge you some bucks but this will showcase your business if related key phrases are searched into the engine.

6. A thumb rule in promoting business over twitter is to follow the rules described by them as any rule broken and your account is deferred which is a whole lot of mess.

7. If you have some really useful information about some common topic or subject then post the info for the followers as this will attract them toward you and would build in healthy relationship. After this you could slowly start demonstrating information about products that you have and remember to worship quality rather than quantity. Even if you get 10 followers try hard as these could promote your business further to others.

8. If you have some blogs for the promotion of your business then you could invite the followers to the blogs which have the link to your business site. This needs to be done carefully because if your blog consists other links of other people then the followers are likely to deter from original track.

9. Make use of symbols to get your products in first page from searches, by this I mean you can use hash tags for the tweets and keywords to make your product likely to come up on the search pages.

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7 Truths of Social Networks

Posted by in Social Networking on September 27, 2011

By Deepak D Dayal

While mainstream use of Social Networks is only a few years old, it is well known how consumers use them. Besides, a few years is a generation in Internet parlance anyway.

Here are 7 truths of Social Networks that you can / must rely upon to help guide your thinking regardless of what you do with Social Media.

1. Social Networks is the preferred way for people in younger demographics to communicate with each other. Nothing else comes close!

2. Social Networks is based on the concept of friends, but that term today is very loosely applied. Similarly, profiles are loosely defined & can be used in a variety of ways by people, companies, brands, & so on.

3. The more active a consumer is on the internet, the more likely they will participate in multiple Social Networks. Often times, these people are influencers within a circle of friends & have a tremendous impact on the opinions of others.

4. Once information is shared on a Social Network, it is out there & can’t easily be contained. Everything is out in the open & largely visible for other people to see.

5. Social Media is best applied in addition to existing internet marketing programs & alongside other web assets. When building a strategy, you must think comprehensively.

6. The rules are still being made. Social network “etiquette” is still relatively immature. Tread carefully.

7. The seventh & final truth involves the factors that contribute to usage. Everyone is motivated by a combination of one or more of the following human needs:

Love: Finding love, keeping up with loved ones, & so forth.

Self expression / Emotion: Sharing life’s’ details with friends.

Sharing opinion / Influencing friends: Using Social Networks as a platform for influencing opinions, usually about politics, religion, or other things we don’t typically debate in person.

Showing off: Sharing life’s success & / or achievements with others.

Fun / Escapism / Humor: Using social media to get a good laugh.

Memories & Nostalgia: Catching up with old friends & sharing old friends.

Making Money: Using social media primarily to support professional pursuits.

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Builds Traffic and Branding

Posted by in Internet Marketing on September 27, 2011

By Kanute Fleming

Article marketing is one of the most popular ways to generate traffic to your website and online business. Webmasters all over the globe are writing and publishing articles online to create traffic to their sites. It’s an old and well-known traffic strategy; however it is still one of the most popular and commonly used methods to attract online traffic.

Article marketing is basically writing articles about topics related to your business, and submitting them to article directories. Then your articles are posted on their site and published on the internet once they are accepted with the directories.

Creating traffic to your website

When people are searching for information related to the content in one of your articles, they may come across your article, read it and eventually click on a link that you have provided. That link will direct the reader to your website, and there you have another visitor to your site.

If you provide good content in your articles, they may be picked up by other webmasters and republished on their website. Many webmasters go to article directories to find good content for their sites, and some of your articles may be chosen if they are unique and of high quality. The webmasters have to keep your name as the author and the links in the resource box pointing to your website. This way your articles can generate an increasing amount of traffic for a long time to come if they are spread virally all around the globe.

Branding yourself and your business

As you publish more and more articles, and some of your articles get republished by other webmasters and possibly spread worldwide, you may become known as an authority in your niche so that people will listen to what you say and recommend. Likewise, your articles will help branding your business, causing more people choose your product or service rather than your competitor’s.

Articles will generate backlinks

As you might know, Google and other search engines rely heavily on backlinks when deciding how important a website is. Article marketing is a proven and popular way to getting backlinks to your website. You are not allowed to have links in the article body, however in the resource box (or ‘about the author’ area) you can add a couple of sentences about you and your business, and include a link or two that point to your website.

Interested visitors – targeted traffic

If you write articles related to your business niche (which you obviously would), the visitors that arrive at your website through the links in your resource box will be genuinely interested in your business (or else they would not have clicked on your links). In other words, your articles will bring you targeted traffic, which is the most valuable because they are potential customers.

So you understand that writing and publishing articles creates value in at least two ways – by generating direct traffic via the links in your resource box, and by building backlinks to your website, which is essential to receive free, natural traffic from the search engines. In addition it builds your brand.

Be patient and persistent

Writing and submitting articles is a long-term traffic strategy. While it can be a tedious and time-consuming task, it’s definitively worth the effort. Article marketing is one of the most efficient methods to create lasting traffic to your website. However, you need to write and publish articles on a regular basis to achieve good results. You will not see any significant result before you have a certain number of articles published, so it may take some time until you see a noticeable increase in traffic. Therefore, you need some patience and persistence with this article business to make it a sustainable traffic strategy.

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