SEO Optimization-6 Easy Ways to Build Link Popularity

Posted by in SEO on September 26, 2011

By Alex Sunarto

Link building is probably the most time-consuming part of an SEO process. However, it is also very important since these days all major search engines put link popularity and link quality into consideration as a part of their ranking algorithms. For instance, Google’s PageRank measures how worthy you are to be featured in their SERP. Qualified links help you rank well in the keyword competition of a search engine. Below are six things you can do to improve link popularity:

1. Post some lists
People love lists and many people can’t resist linking to them. Write articles that features lists about any topics (health tips, dating tricks, top 10 myths, quotes, etc) and post them in your website. If your articles are interesting enough, people may end up linking to your site to say thanks or even share them to others.

2. Need a link building tool? Use PPC
In the beginning, it is okay for you to spend instead of earn money. Make use of the pay-per-click campaign to buy relevant traffic. Relevant traffic is important for inviting more visitors to your site as well as exposing your brand.

3. Create easy-to-understand content
Your web content should not only look interesting, but it should be easy to understand as well. That way, many people will be able to relate to your message and spread it to others. Additionally, you should also minimize grammatical as well as spelling errors. To build your authority as well as trustworthiness, include an ‘about’ section, your own picture (one is more than enough), as well as an easy-to-understand privacy policy.

4. Spread your links for free
This does not mean that you have to plaster your links on any online forum and write things that are irrelevant to the topic. You can get banned for spamming. Instead, you can join Google Groups, Yahoo! Answers, or any other topical forums to ask or answer quality questions and give relevant resource links or your signature links at the same time. If what you are trying to promote is a reputable company or brand, it is never a bad idea to create an article about it and submit it to Wikipedia or other similar websites. Alternatively, you can opt for publishing an RSS feed, submitting a story that links to your site on Digg, or posting an entry in Squidoo.

5. Go easy on reviews
Although some particular brands are best-sellers in your local brick-and-mortar store, they might not well-recognized on the internet. If your site is trustworthy enough, related reviews you make might rank well in SERPs. Besides writing your own review, you can also write secondary reviews on Amazon, for example, or leave a testimonial if you are really impressed with the quality of the product.

6. Syndicate your writing
Syndicate your articles on websites like iSnare, EzineArticles, or GoArticles. These sites can and will help you get high quality backlinks as well as busy traffic. Submitting a press release or trading articles with other webmasters can help you attract more attention as well.

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5 Tips to Choosing a Good Web Hosting Company

Posted by in Web Design on September 26, 2011

By Cindy Siow

After choosing and changing web host for a couple of times, here’s five tips for picking a good web host for your business.

1. First have a check list. Have a checklist of the essential things you want from a web host such as the amount of web space, metered traffic, level of support or free website templates or ‘fantastico’ that allows you to install plug-in and shopping carts easily etc. etc. etc.

2. Read reviews on forums from fellow online entrepreneurs for their recommendations on their favourite web host. Having a good hosting account is important as you would not want your web host to fail on you when you are rolling out a new product.

3. One you have some recommendations, chose a company from amongst the list and choose the smallest web hosting plan they have just to test the waters. You can always upgrade to a bigger and better plan as your business takes off.

4. Pick a host that provides a reliable service. If your site is down or takes to long to load when visitors are trying to get in, it may lead them to click out of your site and move on to the next one. They will also more likely not visit in the future since they will remember their bad experience. For this reason, it is probably best to stick with a well-known company whom you have reliable references to check with. There are numerous small hosting providers that offer space for as low as $.50 to $1 per month, however, you never know what you will be getting and many of them want you to pay for at least a year worth in advance.

I cannot stress the importance of choosing a company that has excellent support service and will respond to your support request within 3 to 6 hours. Can you image running into problems with your hosting account in the middle of an important product launch and having to wait for 24 hours before your web hoist is able to resolve your issue?

5. The price of the service has to be affordable as well. In your midst to create an online business, some people may forget about the basic nuts and bolts of running an online business. Sure, all those bells and whistles your web host provides may be useful and interesting. However if you continue to pay substantial amounts to your host each and every month, your business may not be sustainable unless you can generate cash at the on start which most online businesses may not be able to until they have been online for at least three to six months. Always look for savings and some discounts without compromising on the quality you require.

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